TOP 5 B2B MARKETING TOOLS AND TRENDS THAT RULES THE INDUSTRY IN 2019
New technology tools keep evolving and marketing trends changes accordingly. Sharpen your 2019 B2B marketing plan to enhance human interaction. There must be a few modifications you need to adapt to face new challenges. Let's include some innovative tools and trends which you can include in your goals list. Pick up any of the following trends or tools that will surely increase your revenue. Transform your B2B marketing with the help of insane strategies. Do not worry! We have done the research work for you. Here is the list of preferred marketing tools and trends in 2019.
Video Content Marketing
B2B marketers are taking a grip over video marketing in 2019. It is impossible to think of any marketing strategy without embedding video content. Top B2B businesses are conquering the world with this powerful tool. It has played a major role in attracting high-quality leads. Your customers are already expecting the content in the form of video. We would recommend the following best tools:
It is proved to be the best way to build brand awareness in today's online market. In content marketing, the video takes the first position. Develop an introductory video about your business and put it on the website. Keep your website visitors engaged in this way. The key to greater conversion rate is customer retention. A good video can educate your customers. Let them grab the remarkable experience through engaging videos. As enumerated above, you can pick up any of the video development tools. Some of them have a trial version and premium monthly packages.
Competitor Research Is Still Required
Don't judge your online marketing performance without making a competitor analysis. The first rule of any business is to learn about your competitors. Why are they better than you? What are their weak points? With the help of the tools we have recommended below, you can adjust your B2B marketing strategies. Never hesitate to allow some time to research your competitors. See what are the new techniques they are following to get high-quality leads. Now, think of how to do better than those B2B businesses. Here is the list of competitors research tools:
The use of the above tools will magnify the marketing efficiency in no time. However, look at the features of tools and decide the one that best suits your B2B Businesses. For instance, BuzzSumo helps you to figure out which of your competitor's posts is doing well on social media. As a result, you will learn about the trending and demanding blog topic in your industry. Additionally, use SEO tools such as Ahref or SEMrush to understand the keywords ranking of your competitor's website. As a matter of fact, B2B marketers are addicted to these tools.
It's the right time to collect market data and measure your performance. Stop worrying about not getting quality leads. In the previous point, you learned about the importance of competitors research. Spend quality time in learning about your data from last year. It enables you to understand what strategies worked well. Eliminate all the other B2B marketing techniques which did not pay your efforts. B2B marketers have taken a step forward and analyze email marketing, social media, website traffic, and content marketing performance. Data analytics tools have made the job easier.
- Google Analytics
- Moz Pro
For instance, the google analytics tool helps you to gather the yearly information about B2B businesses. In fact, you get the data in a well-organized format. It makes the process of analysis and implementation easier. B2B marketers must concentrate on the conversions attained and traffic from paid advertising. These data insights will help you to plan the economical marketing budget in 2019. The data analytics tools can also be used to study your social media performance.
Creating an editorial calendar for your content marketing sounds like a great idea. Once you list out the topics, assign the topics throughout the year. It has worked amazing in our company and for our clients too. The work schedule is fixed and outlines everything you need to do for the year. Here is the list of tools that help you to develop an effective editorial calendar:
- Google Calendar
- WordPress Editorial Calendar
Having the editorial calendar for one year makes the work process smooth and easy. It has proved to be the best way to manage the team. Let each task mentioned in the editorial calendar be specific in terms of delivery status. All the recurring tasks can be systematically placed month wise.
Brainstorm New Trends
Creating planned marketing is the key to success for B2B businesses. The backbone for winning marketing plan is in the research work. Arrange the periodic brainstorming session with your team. It helps to extract new ideas and formulate for better implementation. Identify the strategy that worked best for you in previous years. Some of the hot areas B2B marketers should focus on is below.
- Social Media Marketing
- Email Marketing
- Search Engine Optimization
- Pay Per Click Campaigns
- Blog Post and E-Book Content
Pick the one that has best worked for you or your competitors. Improve and optimize consistently. If B2B Businesses take up this session seriously, you can save time throughout the year.
Global B2B Contacts has helped many businesses with the provision of a B2B database. It will also serve as the best marketing resource for B2B businesses. The above-mentioned tools and trends are already part of successful B2B businesses. Learn from the competitors and never neglect your own business data. Take a break from normal routine and sit with the team of your B2B marketers. Plan your 2019 marketing strategy and include the use of tools wherever required. You need not to use or purchase all the tools. It is absolutely the wrong idea. Depending on your requirements, pick the right tool. Refresh your strategies and restart your 2019 that results in huge success.