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EMAIL SEGMENTATION TO MAXIMIZE RETURNS

Today’s market is extremely competitive and sending mass emails is never going to work out. As per the Statistic research report, the number of emails sent and received each day was estimated to be 269 billion in 2017. However, the number is expected to increase to over 333 billion emails every day. So, how have you planned to break through such extreme competition? Never forget that email marketing has an ability that many channels don’t! The good news is that segmentation of your business email database has proved to maximize returns.

Why email segmentation is so important?

Segmentation technique helps you to promote only relevant information to the target specific business email list. As a result, you are not bombarding with mass emails and irrelevant content. The subscribers would love to read or listen to the content they are interested in. So, segmentation works! In today’s digital era, receivers are fed up of receiving thousands of emails and offers. When the content is in relation to your subscriber’s interest, you are on the verge of building the long-term business relationship.

Reasons for customizing your messages based on Segments

E-mail marketing done in the right way builds the best relationship and certainly improves the conversion rate. There is a pretty obvious difference between segmented and non-segmented e-mail database. Segmentation won’t allow sending the right information to the wrong audience. It just doesn’t work out as expected. Here are the main reasons to explain why e-mail segmentation plays an important role in increasing returns.

1. IMPLEMENT FOCUSED CAMPAIGNS:

Always, the dedicated small list who wants what you are providing is much better than huge unsegmented audience list who is not at all committed. Just be super focused on your customers while segmenting the list. If you are sending a generic message to all your subscribers, it might not be useful to every receiver. On the other hand, if you are specific the results turn out to be a great hit! Start tailoring your messages based on the targeted segments.

Definitely Yes! Creation of optimum content for a newsletter consistently demands time as well as resources. This seems to be the major pain point and challenging for marketers of many businesses. If you are able to overcome this hurdle, you are almost towards success.

2. POWER OF PERSONALIZATION:

The secret to e-mail marketing success lies in curating personalized content for dedicated segments. According to the experiments conducted by Leadsparrow, there was 80% increase in open rates when the messages were sent to high-focused segments. E-mails have proved to be the easiest and dedicated way to reach decision makers with personalization.

3. INCREASED CUSTOMER RETENTION:

When you go for email segmentation, the subscriber’s loyalty will increase and you will find definite ways to build better relationships. In turn, you tend to observe improved customer retention rates. What happens when you develop the content based on the target segments? Your subscribers build loyalty and trust factor towards your brand. We have observed that segmented campaigns reduce the unsubscription rates and minimize spam complaints.

How to make use of the segmented business mailing list?

Segmentation must be an essential part of your e-mail marketing strategy. We have explained the few ways in which you can segment the data and use it efficiently.

1. BASED ON GEOGRAPHIC LOCATION:

This classification is a brilliant choice when you want to send emails based on location. When you segment the data based on geography, it helps to promote your information to the specific target market. In turn, it excludes the irrelevant locations that don’t make sense to your e-mail information.

2. BASED ON DEMOGRAPHICS:

You can create different email segments based on gender age, annual income, etc. This type of segmentation helps when you have varieties of products that have a distinctive target audience respectively. So that you will receive the maximum response from your next marketing campaigns.

3. BASED ON MARKET:

If you are specific about the type of industry, then the content has to be modified based on the business type. As a result, you will not send the same email to everyone and hence maximize the positive responses. Industry-specific e-mails have always proved to create value and personal connection with the reader.

4. BASED ON PREVIOUS E-MAIL ACTIVITY:

Study the previous campaign results and open rates. This will help you to highlight the interesting content to your subscribers and improvise accordingly. Based on the analysis, develop the segmented content and connect with your target audience at different levels. As a result, the segmented email marketing is more effective in acquiring customer attention.

5. BASED ON BUYER PERSONA:

Trust Us! There is no perfect formula for developing an engaging email campaign. But the authentic and honest content will definitely cut through the noise. Segment your subscriber under the specific buyer persona. This helps you to directly communicate with their unique pain points and interests.

Which type of segmented data seems powerful to you? Pick your choice and implement them in the upcoming marketing campaigns.

There is something beyond email segmentation you need to think of!

Execution matters! There are a plethora of ways in which you can segment your business email list. In order to make your segmentation technique effective, you must also make a well-planned execution. Start crafting the focused mail and creative usage of segmented data are the few important ways to improve execution quality. However, the ultimate goal is to attain maximum ROI and click through rates. This demands the segmentation model to have sufficient size groups and high impact. Make sure to attain the combined result of an efficient segmentation model and execution plan. However, the possibilities of segmentation are endless which depends on your creativity.

CONCLUSION

Execution matters! There are a plethora of ways in which you can segment your business email list. In order to make your segmentation technique effective, you must also make a well-planned execution. Start crafting the focused mail and creative usage of segmented data are the few important ways to improve execution quality. However, the ultimate goal is to attain maximum ROI and click through rates. This demands the segmentation model to have sufficient size groups and high impact. Make sure to attain the combined result of an efficient segmentation model and execution plan. However, the possibilities of segmentation are endless which depends on your creativity.