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ACTIONABLE TIPS TO BUILD A TIME-SAVING EMAIL MARKETING ROUTINE

By this time, you would have realized that email marketing offers the most direct and personal way of connecting with your target audience. Don’t you think it is the perfect way to attain high ROI? Yes, of course! But, you need a well-built email marketing plan. Let’s look at some of the actionable tips to save time:

1. Consistency plays the major role

Once you decide about getting started with an email marketing, the first thing you should think of is about your existing responsibilities. Can you devote a consistent period of time along with the other work? For instance, the newsletters are supposed to be sent at least once a month. If not, your target audience might forget your brand and do not value the content you have sent. Keeping all this in mind, take sufficient time and plan about how you will be dividing the efforts and number of hours for executing an efficient email marketing plan.

2. Make use of standard email template

In simple words, an email template can be called as the email marketers best companion. With the help of this ready-made emails, you can alter anytime as per the campaign requirement. However, pick up the professional email template that attracts your targeted mailing database audience at one go. The design template you choose must make all the emails look excellent and represent your brand beautifully. This is the most critical step in retaining your readers for a long period of time.

3. Need for Well-Planned Content

Do not think about what to write every time you plan a new campaign. Decide the pattern you intend to follow and know what to write in sequence. This helps the readers to remember you for the particular content format being delivered. In addition, the process becomes simpler for your email marketing team when the goals are clear. This prevents you from killing the time in thinking what content to deliver from scratch every time. The receivers grab the regular format and quickly scan all the important information they could. As a matter of fact, it becomes easy for them to follow your emails.

4. Schedule the triggered emails

Setting up automated emails saves a lot of time in your email marketing journey. You can schedule the triggered emails based on the target audience profile and their position in the sales cycle. Most importantly, you will win the prospect's attention by letting them know that you always care for their concerns and requirements. On the other side, you need not have to spend more time responding to each one your prospects in the business mailing list. However, you can place such triggered emails all along the buyer’s journey. This enables you to nurture your target audience and help them make quick purchase decisions.

5. Email segmentation saves your time

Take enough time to segment your email lists today! Yes! It is observed that the segmented business email database has remarkable benefits as mentioned below:

  • Increase in open rates
  • Decrease in opt-out
  • Decrease in unsubscribe rates
  • New leads generation
  • Growth in email revenue

With the help of segmented email database, you will be able to develop highly personalized and effective email content. Keep the check on how many segments you have! Because too many segments prove to be cumbersome and time killing since you need to provide that required attention for each segment.

6. Short email content preferred

Every day hundreds and thousands of emails flush into the inboxes of your target audience. Which one will they read and which one will they ignore? So, keep your email content short and attractive. As soon as they find your email, it should force them to open and read. Let your content have short paragraphs, catchy and non-spammy subject lines that seem comfortable for your readers.

7. Plan for outsourcing

Outsourcing can be another time-saving element. You can opt this when you alone have to manage email marketing as well as other responsibilities. Hand over the tasks such as content development, developing mobile-friendly design layouts, and image editions to skilled freelancers and save up your time for other work. For instance, Fiverr and Upwork fetch you amazing freelancers who do a great job for you.

8. Pick up the suitable email platform

Your marketing schedule does not get completed unless you own a reliable email platform. We have listed a few tips to keep in mind while choosing the right email platform. Just try answering these questions listed below:

How far will you be able to integrate with your CRM?

Do you agree that it takes more time to update the email manually? Make sure that your email platform can extract the details from CRM satisfactorily and finally include them in the business email list. By having this integration facility, it becomes easy for you to manage both CRM and emails simultaneously.

Is it mobile friendly?

In this digital era, let your email platform be mobile friendly. In simpler words, your readers must be able to read and take actions irrespective of the device they use.

Does it possess scalability features?

Of course, your email list cannot be stagnant. It keeps growing as you explore the target market. So, the email platform you choose must possess the feature that helps you to manage the growing email list.

CONCLUSION

The primary channel to attain all your online marketing goals is email marketing. You need to create, implement, and manage the campaigns effectively, It doesn’t mean that you must spend all the time in email marketing and fail to handle the other responsibilities. Once you follow the above tips carefully, it is extremely easy for you to save time on your email marketing routine. So, are you ready to observe the increase in productivity and sales conversions? Yes! It definitely needs you to combine the focus and consistency in executing above explained tips. Grab your target audience’s attention with a well-planned and time-saving email marketing routine.