Marketing researchers predict that up to 50% of regulated companies will hire Chief Data Officer (CDO) and that number will continue to swell.
CDO’s are data experts who are capable of gathering, managing, protecting and monetizing data.
They are not decision makers, because you cannot make decision with data, but CDO will define how the data is to be utilized, whether it is new, existing or legacy data.
They are entrusted with executive level duties for management of enterprise information. They are knowledgeable professionals proficient in digital ethics.
The role of a Chief Data Officer is binding and has a long list of reporting lines including Chief Technology Officer (CTO), Chief Strategy Officer (CSO), Chief Marketing Officer (CMO), Chief Executive Officer (CEO), and Chief Information Officer (CIO).
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