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Yes! You are thinking in the right way. B2B sales demand a different approach when compared to B2C sales. This happens because you are not connected to just a single person but a complex organization. Remember that you are dealing with a group of decision-makers who possess different mindsets and goals. How have you planned to maximize the profits from month to month? We have listed the most important strategies to help you keep the business leads coming in continuously. So, let’s get started!

1. Develop Friendly Conversations:

Along with being professional, the ability to maintain good conversations with your prospects is highly expected. Do not depend on uni-directional communication such as blog posts, websites, videos, etc. Make time and plan to have two-way communication with your prospects. The human interaction is the key to your B2B sales success. For instance, if any of your prospects ask a question in a chat conversation, you can also call to explain the solutions. By doing so, you are nourishing and creating a long-term relationship. Also, make use of the business email database to stay close with your target audience. Consequently, this practice brings you greater sales.

2. Practice the combination of Upselling and cross-selling:

From many years upselling and cross-selling have proved to be one of the excellent B2B sales strategies. Upselling refers to the selling of higher version products. On the other hand, cross-selling refers to the selling of related products. This strategy can literally be applied to any business. When you offer multiple combinations of related products or the same products to your warm prospects, it helps you to close the highest number of sales.

3. Let your customers talk about the products or services:

Building trust on the internet is surely a definite way to boost B2B sales. On what basis a prospect can trust your products or services? Find interesting ways to demonstrate the trust of your customers. You can do this in the form of Google reviews, social media reviews, and website testimonials. Many experts have proclaimed that trust is the driving factor in your B2B sales strategy. One of the best and proven ways is to encourage your customers by offering the discount coupon, gift vouchers, etc if they provide honest feedback. Now, its time to start working with your marketing team and reach a targeted mailing list by developing authentic content.

4. Proficient use of lead generating databases:

When you buy a targeted email list, use it with extreme caution. Since the email list is compiled by a third-party you never know how the quality would be like. In other words, check the quality of leads before making the purchase. Ask the listing provider to perform a test run for the database so that you get an idea about the quality. Of course, when your business is new you will need a trustworthy database for driving higher sales. Since the list contains the contact information of the target audience, they would be definitely interested in knowing your products or services. Once you own the responsive email list, the rest is assured.

5. Implement Marketing Automation:

Do you already have a high-quality email list? If yes, then great. If no, make sure you get ready with target email addresses as soon as possible. When you have a strong B2B email list, it becomes easy to implement marketing automation and nurture the contacts. Convert and make them go through the purchase cycle systematically. As a result, sale picks up in any one of the closing mails. It would work still better when you segment the data and send customized messages. Personalization and automation together can do a miracle in driving B2B sales for your business.

6. Develop an exciting Lead Magnet:

Lead magnet refers to the free piece of highly demanded content by your customers. Is it possible for you to offer some great data-driven case studies or a free tool? Developing something awesome and giving it for free means a lot to make new business relationships. Such best relationships finally get converted to leads. Do you agree? This strategy works and proved to be one of the best B2B sales-driving factors.

7. Never neglect cold calling:

Have you ever heard that cold calling will no more work? But that’s not true! It forms an important portion of the marketing mix for your business. Just think about how the response would be if you are able to convert every cold call into the hot call. One of the greatest ideas is to send a memorable gift to the office just before a week you intend to make a call. As a natural human tendency, you get an inviting response when you later make a call. Can you now believe that cold calls also belong to the B2B sales strategy? You just have to open your prospect’s mind before talking to them.

8. Analyze your sales cycle time period:

Generally, B2B sales cycles are longer when compared to the B2C sales cycle. This is the most important point to consider whenever you are planning sales and marketing. For instance, if you have 80% of your leads about to close in the first month, it means you have attained maximum sales conversion. Consequently, in the third month, if there is almost nil sales conversion, it means you did not focus on building your sales pipeline. So, you must plan the sales cycle carefully such that your leads are nurtured all the time without any break.


The right combination of both online and offline sales tactics defines the perfect lead generation strategy. Yes! We too agree that lead generation is a tough task but a necessary area to be focused by every business owner or marketer. Finally, we believe that you will find at least one helpful way to boost your B2B sales. Pick anything that suits you right and implements the same. You will surely see the positive results if done correctly! Do you know any other B2B sales tactics which we have not explained above? Let us know in the comment section below.